British online florist Bloom & Wild takes over Dutch Bloomon
The twenty-first century has progressed with unprecedented technological evolution. The increased and easy flow of knowledge has made the lives of the people easy. The entrepreneurs and the small businesses are also amongst those who benefit from this. One of the best examples of this is the current union of two great online companies, Bloom & Wild and Bloomon, which deliver flowers and indoor plants online in about eight countries.
The former belongs to a British florist with a strong market in the UK, while the latter is an online flower company in Benelux. With this union of two strongly market-based customers, the prospects of increasing the turnover up to 250 million euros through deliveries up to 8 million are bright in the current financial year.
Complementary Nature as Key to Success
Bloom and Wild and Bloomon were laid in 2013 and 2014, respectively, and ever since then, the flower sector is revolutionized in Europe. The main characteristics which led to the success of these two state-off-art flower companies were their distinct supply chain, the direct collaboration with the growers, the innovative style, and the diverse range.
After the merge, Bloom and Wild’s co-founder (and now new CEO), Aron Gelbard, and Bloomon founders Bart Troost and Patrick Hurenkamp, in their new capacities as Chief International Officer and Chief Innovation Officer, have ensured that the companies operate solely on sustainability principles with negligible environmental impacts.
The secret of the success of this merge lies in the complementary nature of the two companies. He stated in this regard that Bloomon has expertise in buying flowers for yourself and subscription models, while when it comes to gifts, Bloom and Wild excels with one-off sales and a robust app-based clientele. This way, both companies can strengthen each other in a win-win situation. The results have started to appear as Bloom and Wild raised about 88 million euros through investment by General Catalyst in January.
The Exclusive Structural Adjustments
A structural adjustment also paid off when Bloomon, in 2020, launched an online floral shop along with a subscription service. The company offered the order of fresh flowers and dried luxurious flowers as a one-time order. Such adjustments and a merger with Bloom and Wild, as stated by Troost, would help in international expansion as an investment in Bloomon by Bloom and Wild has increased the scope of the company.
Gelbard’s Speech
With this new merge, both the companies aim to serve the flower sector of Europe by introducing unprecedented trends in inline marketing and subscription. The combination of resources has provided new hope to the companies altogether. The hope of a new exciting future is also in the speech of Gelbard:
“We combine two strong players with disruptive characters and shared values. Both organizations have the ambition to continuously improve the customer experience through the application of technology and data. With our knowledge, experience, and network, we have everything in-house to further strengthen our rank as the market leader in Europe,”
